Adobe For Mac Video
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To put Premiere Rush to the test, I attended an Art Walk at this year’s Adobe MAX conference held in conjunction with Adobe and of downtown Los Angeles. The city’s Arts District has become a vibrant hotspot for the creative community and is filled with immersive painted murals. It was the perfect place to get some great video clips and photos.
For my project, I attempted to realistically portray the time crunch many online video producers face on a daily basis. My clips were shot over roughly a 45 minute period, and the majority of the edit was completed during my bus ride back to the convention center from the art walk. Premiere Rush works almost identically on both my Mac and iPhone by syncing files and metadata with Creative Cloud, so I figured I could pick up where I left off later. Break links to documents in excel for macro. After shooting my clips, I reviewed them in the Photos app and favorited my best shots. Quickbooks for mac download. Upon opening Premiere Rush, I was prompted to add media to my project, and selected everything in my favorites album.
Tip: you can select items in any order you choose, and they will be added to your timeline in the same order. When your clips are finished importing, a fully-populated timeline will appear. Premiere Rush works primarily in portrait mode, so this is how you’ll edit your video.
Landscape is supported, but mostly reserved for playback. Speaking of aspect ratios, the app lets you easily change between a portrait, landscape, or square project at any time. This makes creating multiple files for social media platforms easy.
If you’ve used iMovie on an iPhone or iPad before, Premiere Rush on iOS won’t feel alien. It will, however, feel more powerful. Most of the tools from iMovie are present in Rush, and several more powerful features have made their way from the desktop. A scrolling toolbar at the bottom of the screen separates tools into categories. After cutting down the timeline by scrubbing through my video, splitting clips, and muting the audio, I went back through and added some finishing touches.
Adobe’s stock transitions included with Rush are adequate for simple projects, but I’d prefer more flexibility than simply adjusting duration. Where the app really pulls ahead of iMovie is in color grading and clip reframing. Adobe offers several preset effects that you can apply to clips, and each of these presets can be completely customized to create your own looks. Similarly, clips can be scaled, straightened, and reframed freely on your canvas. These are fairly in-depth adjustments I wasn’t expecting to see in a mobile app. Unfortunately, clip retiming or reversing isn’t yet supported.
Adobe has promised this will come in the future. Lastly, I added a title to my video and a soundtrack. The included title styles can be completely customized and repositioned just like video clips. This process is a little finicky on a phone, and better suited for the desktop version.